Advice To Help You Execute An Effective Mobile Marketing Strategy

Posted on | Wednesday, February 13, 2013 | No Comments

Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

If you are having a big event or a sale on your site and you have a great mobile marketing list, send out a reminder a couple of hours before the event kicks off unless this is going to fall at early morning hours. It will give your clients a gentle nudge and remind them that you have an event happening that they may be interested in.

You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. You could also employ a professional to evaluate your mobile marketing campaign.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to what your customers want and cater to it. Use your own mobile device to see what your competitors are doing. Learn from their mistakes and adopt successful strategies.

When creating content for your mobile marketing campaign use short easy to understand messages. Attention spans are short, so use a short message which includes your company’s name.

Try using Multimedia Messaging Service for sending out coupons for new prospects or to reward the old ones. Include promo codes within the coupons themselves to make it easier for customers. Promotional codes can be tracked through a mobile website. Both new and old customers respond well to coupons.

Mobile Marketing

You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Research a variety of approaches before beginning your mobile marketing program. New customers and new business will be the likely result of your efforts.

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Advice To Help You Execute An Effective Mobile Marketing Strategy